MapQuest Retains TBWA\Chiat\Day Ad Agency to Elevate a Brand Already Frequented by Millions
DULLES, Va.--(BUSINESS WIRE), Septmber 23, 2004
MapQuest, a leading location based services company, today announced that it has hired TBWA\Chiat\Day in Los Angeles, CA to be its creative advertising agency of record. Known for its branding and advertising work, most recently for Apple iTunes and iPod, TBWA\Chiat\Day will work with MapQuest to create campaigns that highlight the helpfulness, reliability, and ease of use of the MapQuest.com online service. In addition, work will focus on helping to extend the brand by promoting MapQuest's location search and mobile capabilities. Campaigns will launch in the first half of 2005.
"TBWA\Chiat\Day is renowned for breathtaking creativity and for having major, positive impact on the future success of its clients. We're trusting them to help us express the MapQuest brand to consumers so that it's even more needed and loved," said Tommy McGloin, Senior Vice President and General Manager of MapQuest.
"MapQuest is already loved by millions of consumers for simply helping people get to places. We're excited to be working with MapQuest and helping them grow their brand and their business to new places," said James Vincent, Managing Director, TBWA Worldwide.
"Maps are so cool and MapQuest is a real mapping company. At Chiat we love to work with brands that have such a simple truth to them. We think we can do some really great work for them," continued Vincent.
In August 2004, MapQuest was ranked the #1 directories site and #1 map site on the Web, according to comScore Media Metrix, serving more than 35 million unique users during that time period.
TBWA\Chiat\Day (www.tbwachiat.com) is one of the leading advertising agencies in the U.S. Clients include Absolut, adidas, Apple, Beiersdorf, Embassy Suites Hotels, Energizer, Infiniti, Mars, Nextel, Nissan, Pennzoil Motor Oil and Chemical Brands, PlayStation and Sara Lee Foods. TBWA Worldwide (www.tbwa.com), part of Omnicom Group Inc. is one of the world's top ten agency networks. In 2004, TBWA was the most awarded network at Cannes and the One Show. The network has 235 offices in 75 countries, and approximately 8,100 employees worldwide.
About America Online, Inc.
America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
About MapQuest
MapQuest helps people find places. Headquartered in Denver, Colorado and Mountville, Pennsylvania, MapQuest offers Web, Wireless, Business Solutions, and Published products worldwide. MapQuest.com, both the top mapping and directories site on the Web according to comScore Media Metrix, served 38 million users in February 2005. MapQuest also empowers more than 1,400 businesses with software solutions to location-enable Web and wireless applications, and is a leading provider of custom mapping content for publishers and corporations, producing more than 1.5 billion pages of printed maps every year. MapQuest.com Inc. is a wholly owned subsidiary of America Online, Inc.