AT&T Wireless Launches MapQuest Mobile
Vindigo Studios Delivers MapQuest's Leading Maps and Directions to AT&T Wireless mMode(TM) Subscribers
March 22, 2004
At CTIA, Vindigo Studios, one of the best-known developers and publishers of consumer applications for mobile devices, and AT&T Wireless today announced the launch of MapQuest(R) Mobile, powered by Vindigo. This premium service, which offers MapQuest maps and directions, is now available to AT&T Wireless mMode(TM) subscribers.
"MapQuest Mobile is a welcomed addition to our portfolio of travel services on mMode because, as our customers might say, they'd be literally lost without it," said Sam Hall, vice president of mMode services at AT&T Wireless. "With mMode and MapQuest, customers can empty their cluttered glove boxes, full of outdated maps, and rely on a pocket-sized phone that's completely portable."
MapQuest Mobile, powered by Vindigo, offers coast-to-coast coverage from the leading online map and directions provider. Mobile users can quickly find their way with full-color, interactive maps that pan and zoom. Step-by-step driving directions are available and displayed in an easy-to-read format. Once downloaded, directions can be conveniently saved on the phone. Customers can also save favorites and recent addresses and calculate reverse directions.
"We are pleased to extend MapQuest's convenience and ease of use to AT&T Wireless mMode subscribers," said Tommy McGloin Senior Vice President and General Manager of MapQuest. "With just a few clicks, mMode subscribers can find where they need to go and get on with their mobile lifestyle."
AT&T Wireless customers with mMode-capable phones can access MapQuest Mobile for an additional $3.99 per month. A 3-day free trial is also available. Additional information about mMode can be found at www.attwireless.com/mmode.
Vindigo Studios develops mobile software to entertain and inform wireless subscribers. Also available through AT&T Wireless' mMode is Vindigo, the popular city guide that offers extensive entertainment options, including restaurant reviews, shopping, bars, museums and everyday services, such as locations of the closest ATMs, and gas stations.
About Vindigo Studios
Vindigo Studios is one of the best-known publishers and developers of consumer information and entertainment applications for mobile devices. Vindigo Studios' proprietary technology and network of content partners power compelling applications on every major wireless carrier in the U.S. More than two million consumers have downloaded a Vindigo Studios application; Deloitte and Touche recently recognized the company as a "Rising Star" for its rapid revenue growth. More information can be found at www.vindigostudios.com.
About AT&T Wireless
AT&T Wireless (NYSE: AWE) is the second-largest wireless carrier, based on revenues, in the United States. With 21.980 million subscribers as of December 31, 2003, and revenues of more than $16.6 billion over the past four quarters, AT&T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the U.S. and internationally. For more information, please visit us at www.attwireless.com.
This press release contains "forward-looking statements'' which are based on management's beliefs as well as on a number of assumptions concerning future events made by management with information that is currently available to management. Forward-looking statements may include, without limitation, management's expectations regarding: our future financial and operating performance and financial condition, including the company's outlook for the fiscal year 2004 and subsequent periods; our plans to evaluate strategic alternatives and the outcome of that evaluation; subscriber growth; industry conditions; the strength of our balance sheet; our liquidity and needs for additional financing; and our ability to increase revenue, margins and operating free cash flow.
Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T Wireless' control, that could cause actual results to differ materially from such statements. Without limitation these factors include: the risks associated with the implementation of our technology migration strategy, our plans to evaluate strategic alternatives, our ability to continue to reduce costs and increase the efficiency of our distribution channels, the potential competitive impacts of industry consolidation or alternative technologies, potential impacts on revenue and ARPU from competitive pricing and slowing penetration in the wireless industry, the effects of vigorous competition in the markets in which we operate, the risk of decreased consumer spending due to softening economic conditions, acts of terrorism, and consumer response to new service offerings.
For a more detailed description of the factors that could cause such a difference, please see AT&T Wireless' filings with the Securities and Exchange Commission, including the information under the heading "Additional Factors That May Affect Our Business, Future Operating Results and Financial Condition" and "Forward Looking Statements" in its quarterly report on Form 10-Q filed on November 14, 2003.
Vindigo is a registered trademark of Vindigo Studios, Inc. All other names may be the trademarks of their respective companies.
About MapQuest
MapQuest helps people find places. Headquartered in Denver, Colorado and Mountville, Pennsylvania, MapQuest offers Web, Wireless, Business Solutions, and Published products worldwide. MapQuest.com, both the top mapping and directories site on the Web according to comScore Media Metrix, served 38 million users in February 2005. MapQuest also empowers more than 1,400 businesses with software solutions to location-enable Web and wireless applications, and is a leading provider of custom mapping content for publishers and corporations, producing more than 1.5 billion pages of printed maps every year. MapQuest.com Inc. is a wholly owned subsidiary of America Online, Inc.