MapQuest "Find It" Feature Reveals Busiest Retailer Traffic During the Holiday Season
Bargain Retail Chains Take Lead in Top Ten Results. November's Trend May Be An Indicator of 2004 Holiday Season Retailer Activity
Dulles, VA, December 14, 2004
MapQuest, a leading location services company, today announced November 2004 results of consumer activity on its MapQuest.com “Find It” feature. The "Find It" functionality on MapQuest.com is a directory service that enables consumers to search for places, like a business by name or category for example, and then find directions and maps to get to that location.
The results included the most searched retailer locations in the United States from November 1 through November 30, 2004.
"People want the Internet to be an online version of their phone books packed with endless amounts of information -- and they are using services like MapQuest's ‘Find It’ feature to find places, then get there using our quality driving directions," said Tommy McGloin, Senior Vice President and General Manager of MapQuest.
"While not scientific by any means, we believe November’s results may be an indicator of the busiest retailers across America during this holiday season ," added McGloin.
The Top Ten Retail Chains Searched on MapQuest.com (November 2004):
- Wal-Mart
- Home Depot
- Target
- Wal-Mart Supercenter
- Best Buy
- Costco Wholesale
- Sam’s Club
- Lowe’s
- Walgreens
- Kmart
An interesting sidenote:
The nation’s top searched shopping mall on MapQuest.com in November was The Mall of the America in Minneapolis, MN. If the Mall of the America was considered a stand-alone retailer, if would have ranked #7 on the above list.
About America Online, Inc.
America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
About MapQuest
MapQuest helps people find places. Headquartered in Denver, Colorado and Mountville, Pennsylvania, MapQuest offers Web, Wireless, Business Solutions, and Published products worldwide. MapQuest.com, both the top mapping and directories site on the Web according to comScore Media Metrix, served 38 million users in February 2005. MapQuest also empowers more than 1,400 businesses with software solutions to location-enable Web and wireless applications, and is a leading provider of custom mapping content for publishers and corporations, producing more than 1.5 billion pages of printed maps every year. MapQuest.com Inc. is a wholly owned subsidiary of America Online, Inc.