DENVER (July 11, 2011) – MapQuest, Inc., a wholly owned subsidiary of AOL Inc. (NYSE: AOL), today launches a “site takeover” to bring awareness for the Alzheimer’s Association “Walk to End Alzheimer’s,” in more than 600 communities nationwide. The Alzheimer’s Association has tapped MapQuest to reach the more than 40 million unique monthly visitors to learn more about Alzheimer’s disease and join “Walk to End Alzheimer’s.” In a first for MapQuest, the campaign features a site “takeover,” with a Map Toolbar icon to locate community Walks across the country.
“MapQuest’s partnership with the Alzheimer’s Association provides high-quality and accurate content to our users, while also bringing them offline activation opportunities like the Alzheimer’s Association “Walk to End Alzheimer’s” in their communities, and underscores our mission to help people through philanthropy,” said Christian Dwyer, senior vice president and general manager, MapQuest.
Alzheimer’s Association Features & Functionality
Visitors to MapQuest or individuals looking for information about “Walk to End Alzheimer’s” locations can simply click on the Map Toolbar icon. Additional visibility for the Alzheimer’s Association includes:
● One-day homepage and location listings tab – tomorrow, July 12, 2011
● MapQuest run-of-brand presence
● MapQuest printer-friendly page presence
● MapQuest homepage presence
● MapQuest directional route line denoted with Alzheimer’s Association purple
From July 11 through August 10, 2011, MapQuest visitors can view locations of Alzheimer’s Association “Walk to End Alzheimer’s” by:
● Clicking on the banded tab or a purple Alzheimer’s Association ribbon to show Walk locations
● Filling out address fields to find a Walk closest to their chosen location or clicking on an interactive map to view nearest walk locations
● Viewing printer-friendly Alzheimer’s awareness advertisements on MapQuest printouts
● Viewing Walk locations with 3D rotation and zoom-in functions
● Sharing Walks and locations with friends via Facebook, Twitter, and e-mail
MapQuest lists Walks all over the continental U.S., primarily in the fall with some occurring at different times of the year.
“The Alzheimer Association’s relationship with MapQuest is an exciting step in our continuous effort to educate people about Alzheimer’s disease, the sixth leading cause of death in the country, and engage them in Alzheimer’s Association activities like “Walk to End Alzheimer’s,” said MaryKate Wilson, senior director, constituent marketing, Alzheimer’s Association. “With as many as 5.4 million people living with Alzheimer’s disease and nearly 15 million people providing care, Alzheimer’s disease requires all of us to make a commitment to providing care and support to those impacted while investing funds in critically needed research. We believe the MapQuest community will be receptive to the educational information and participating in “Walk to End Alzheimer’s.”*
*Alzheimer’s Association, Annual Report, 2010
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MapQuest provides Internet, mobile, and business solutions delivering on the promise of helping people research and discover: where is it, how I get there and what’s nearby. MapQuest is one of the leading mapping brands online, offering maps and directions, and reaching more than 42 million users in May 2011, according to comScore Media Metrix. MapQuest’s mobile solutions are compatible with a variety of mobile devices, including iPhone and BlackBerry devices. MapQuest, Inc., a wholly owned subsidiary of AOL Inc., is based in Denver, Colo.
About the Alzheimer’s Association
The Alzheimer’s Association is the world’s leading voluntary health organization in Alzheimer care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer’s. Visit www.alz.org or call 800-272-3900.