Barnes & Noble Selects MapQuest to Power Store Locator
MapQuest Platform Enterprise Edition powers online geo-location capabilities
DENVER, CO – May 13, 2009
MapQuest today announced that Barnes & Noble, Inc., the world’s largest bookseller and a Fortune 500 company, has selected the MapQuest Platform: Enterprise Edition to power its Stores & Events locator. The company chose MapQuest for the platform’s ease of use, flexibility and scalability.
“Barnes & Noble is pleased to partner with MapQuest in building a store locator that gives our customers easy access to store locations and directions for the thousands of events that take place in our stores throughout the year,” said Tom Burke, Barnes & Noble executive vice president, e-commerce.
The company, which operates 778 bookstores in 50 states, conducts its online business through Barnes & Noble.com , one of the Web’s largest e-commerce sites. The Web site’s Stores & Events locator page allows customers to find stores, events and events by author as well as save favorite stores to their My B&N profile.
“With MapQuest, Barnes & Noble will be able to further empower its users by simplifying searches for its retail locations and helping them plan their route to a local store,” said Christian Dwyer, senior vice president and general manager of MapQuest. “We’re excited to be working with such a recognized and respected brand, and we look forward to continuing to provide support as the company looks to further leverage the MapQuest Platform.”
The MapQuest Platform is an industry-leading geospatial Web services platform and comprehensive toolset that allows customers to build advanced mapping capabilities for a wide spectrum of Web, wireless and desktop applications. With the MapQuest Platform: Enterprise Edition, customers have access to the MapQuest Platform as well as the services and support needed to develop rich, engaging mapping applications to help increase operational efficiency and improve revenue. More information about the platform is available here.
MapQuest provides Internet, mobile and business solutions delivering on the promise of helping people research and discover: where is it, how I get there and what’s nearby. MapQuest is one of the most recognized and trusted brands on the Internet, offering maps and directions, serving more than 41 million users in March 2009, according to comScore Media Metrix. MapQuest, Inc., a wholly owned subsidiary of AOL LLC, is based in Denver, Colorado.
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 778 bookstores in 50 states. Barnes & Noble is the nation’s top bookseller in quality, and for the fifth year in a row, the top bookseller brand, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com, one of the Web’s largest e-commerce sites.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate Web site.
Sterling Communications for MapQuest